Why I Stopped Suggesting Traditional Fireplace Renovations
Proof that you can have a cozy fireplace even in Florida. I love that I can turn the heat off and just enjoy the flame effects with my morning coffee. No chimney required.
For years, whenever a client asked for a stunning, floor-to-ceiling stone media wall—the kind you see in Architectural Digest—I had to give them the standard "construction speech."
You know the one:
"Okay, first we need to hire a framer to build out the wall..."
"Then an electrician to run the new dedicated lines..."
"Then a drywall crew to close it up and finish it..."
"Then my stone guys come in to fabricate and install the slabs on site."
The result? A 3-to-5-week timeline, endless dust in their living room, four different sets of contractors tracking through their house, and a final bill that often exceeded $20,000.
By the way, if you are looking for a fully custom, complex architectural design, we still love doing those! Check out our Custom Fireplace Gallery here for inspiration. But for most homeowners, the traditional process is too slow..
Going for a coastal vibe? Our "Travertino" finish offers the soft warmth of natural stone without the heavy weight or maintenance of real travertine.
The Construction Industry Needed a Reset
We realized the problem wasn’t the desire for the look; the problem was the process of delivery.
Why were we treating a finished living room like a raw construction site? Why were we bringing raw slabs, wet saws, and drywall dust into a home that people were living in?
We decided to flip the model upside down.
The Showstopper: Our "Nero Marquina" finish features a deep, velvety black background with striking white lightning veins. It instantly makes the TV disappear and becomes the focal point of the room.
The Solution: Off-Site "White Glove" Fabrication
Instead of bringing the factory to your living room, we decided to do the hard work at ours.
We developed a proprietary system using large-format Porcelain Slabs. Materials that flawlessly mimic the rarest Italian marbles like Calacatta or Nero Marquina but are lighter and more durable.
We pre-fabricate the entire 9-foot-tall monolithic wall structure in our Palmetto facility. We miter the edges for a solid-block look, we execute precise cutouts for the electric fireplace and TV, and we prepare the TV mounts.
We build it perfectly in a controlled environment, not in your house.
Photos simply don't do these materials justice. We invite you to visit our Palmetto facility to touch the texture, see the scale of the 9-foot slabs, and view our top color options in person.
The Result: The 2-Hour Renovation
Now, when a client wants that luxury fireplace and media wall, the process is radically different.
9:00 AM: Our team arrives with the finished wall.
10:00 AM: We secure it to the existing wall/fireplace and plug it in.
11:00 AM: We hang the TV and clean up.
There is no dust. No noise. No parade of subcontractors. Just an instant, high-ROI architectural feature installed before lunch.
The "Empty Wall Dilemma." If you have a big blank wall and don't know what to do with it, you aren't alone! A media wall anchors the room instantly.
We Packaged It.
We realized this wasn't just a custom service; it was a product that solved a major market pain point.
So, we packaged it. We curated our four most popular porcelain colors, paired them with a high-end Spectrum Slimline fireplace and a 55" 4K TV, and created an all-inclusive price that is less than half the cost of traditional masonry.
The "Instant" Media Wall Package Includes:
5ft x 9ft Porcelain Wall (Seamless, no grout lines)
Spectrum Slimline Electric Fireplace (Safe for TVs)
55" 4K Smart TV (Included)
If you are an interior designer, a real estate agent looking to boost a property's value instantly, or a homeowner who wants the look without the headache, this is the future of renovation.
Frequently Asked Questions
Do I need a chimney, vent, or gas line for this electric fireplace?
No. This is a 100% ventless linear electric fireplace. It requires no chimney or expensive gas lines. It plugs into a standard 120V outlet, making it the perfect fireplace solution for condos and high-rises.
Is it safe to mount a TV directly above a porcelain media wall?
Yes. Unlike gas units that send heat upward, our Spectrum Slimline electric fireplace unit blows heat outward. It is designed specifically for TV media walls, keeping your included 55" 4K Smart TV cool and safe.
Does it actually heat the room?
Yes. It provides 5,000 BTUs of supplemental heat for a standard living room. Perfect for Florida homeowners, you can also run the LED flame visuals without heat to enjoy the ambiance year-round.
Do I need to reinforce my drywall to hold the porcelain slab?
No. Large-format porcelain is significantly lighter than natural slab marble. We install this floating stone wall directly onto standard drywall studs without expensive structural reinforcement.
How much does the custom media wall package cost?
The Instant Media Wall package is a flat rate of $7,500. This includes the Italian porcelain slab, linear electric fireplace, 55" Smart TV, and professional installation serving Sarasota, Lakewood Ranch, Naples, Tampa, and Fort Myers. (See all locations)
Still Have Questions? Visit Our Showroom.
Follow The Process!! Curious how we install a 9-foot wall in just 2 hours? Follow us on Instagram for behind-the-scenes videos, material close-ups, and live updates from the showroom.
